iMagicLab Produces One for the Team…a blog, that is, called DealerMagazine.com

[yhurg]

If you are looking for the Dealer Magazine website (http://dealer-magazine.com/) and forget to or don’t think about putting a hyphen (-) between the two words (dealer & magazine) and the three double ewes (www) and the dot com (.com), then you will have appear before your very eyes a newly created blog called DealerMagazine.com (http://www.DealerMagazine.com). Produced by Keith Latman of iMagicLab (http://www.imagiclab.com/), formerly known as iCarMagic, DealerMagazine.com is a blog for the next generation auto professional.

The format looks more like a discussion forum with dedicated contributing writers concentrating on specific topics like CRM and advertising, which are two things Jeff Kershner writes a lot about on his blog DealerRefresh.com (http://www.dealerrefresh.com/). I have a feeling however that the Dealer Magazine (http://dealer-magazine.com/) people will have some concerns once they learn of the name and domain being used.

Original Blog Entry on BlogPro Automotive (http://blogproautomo.blogspot.com/2006/11/imagiclab-produces-one-for-teama-blog.html)

[imagiclab]

Thanks for the plug - kinda :)

there are 90 different "dealer" magazines in the U.S. and as a matter of courtesy we offered it to the Dealer-Magazine folks before we starting promoting it. They turned us down and we intend to promote more than just the car space on that site so we feel it's really not an issue.

That said we think you all should help with the exchange of ideas on DealerMagazine.com. It's free and you can sign up on the site.

Keith Latman

[yhurg]

This is a controversial move in my opinion but it is not really my business to be concerned with. I was only reporting on it. Let me know if I can be of assistance in any way.