barry_baker
06-12-2006, 12:25 PM
Warning: I'm with a vendor, and some people might consider this post promotional.
I'm new to the forum, but have read with interest many of the comments from insiders about the selling process, in particular re full disclosure at some Toyota stores. We suggest something similar to our auto dealership clients; buyers want information, and whoever has the most information and best service wins. It doesn't have to be about price.
We tell our dealers they should expect to close on at least 25% of the leads our tools generate, and work with those who aren't making that number to improve their results. Some of our dealerships are closing north of 30%. Here in Canada (our market, and also where we are based) those are impressive numbers.
I have been told that the concept of selling autos on the Internet is more mature in the US, and am wondering what kinds of results are a). typical or b). impressive in the states.
Also, how different (in terms of closing ratio) are the leads dealers get from their own web sites as opposed to from a marketplace (like Trader)?
Many thanks for your time and attention.
Barry
I'm new to the forum, but have read with interest many of the comments from insiders about the selling process, in particular re full disclosure at some Toyota stores. We suggest something similar to our auto dealership clients; buyers want information, and whoever has the most information and best service wins. It doesn't have to be about price.
We tell our dealers they should expect to close on at least 25% of the leads our tools generate, and work with those who aren't making that number to improve their results. Some of our dealerships are closing north of 30%. Here in Canada (our market, and also where we are based) those are impressive numbers.
I have been told that the concept of selling autos on the Internet is more mature in the US, and am wondering what kinds of results are a). typical or b). impressive in the states.
Also, how different (in terms of closing ratio) are the leads dealers get from their own web sites as opposed to from a marketplace (like Trader)?
Many thanks for your time and attention.
Barry