Credit Cards | Travel Shop | Credit Counseling | Car Credit | Ringtones
End Of The Month Column... [Archive] - Auto Industry Forum

PDA

View Full Version : End Of The Month Column...


dramonte
02-28-2006, 08:10 AM
End of the Month…
Industry Perspective in Retail Automotive from Auto Buyer Consultants



Avocation is clearly the antithesis of vocation in dealer businesses. But, overwhelmingly present in retail automotive personnel models are instances wherein avocation is the accepted standard. Attention, attention, your attention please: THE BUSINESS OF RETAILING AUTOMOBILES IS STILL PEOPLE DRIVEN! Your business identity absolutely is a direct reflection of the disciplines, mores, and standards of the people who practice the characteristic operations essential to your sustained market presence.

Attending NADA in Orlando earlier this month is a case in point for the argument. Though there were meetings and meeting upon meeting about the many dynamics of successful dealering, the most vital component of accomplishment at the convention was the people. I met beautiful, brilliant, vibrant people from every sector of the industry. We spoke about topics as diverse as appreciation of life, our own careers, the careers of others, change and movement and trends in the industry, etc. The common thread of all these acquaintances and conversations was the same one that ties each of us directly to the society in which we interact each day. The common thread of humanity is we are all people.

There recently was a study published in The McKinsey Quarterly that statistically supported the argument, better people, and better success. In their study of over 700 companies, superior performance was confirmed in the majority of instances where goal-setting, performance-tracking, energized leadership and management were combined with nurturing talent. The dealer business is an operation that demands the most of each individual in almost every given situation because of the high occurrence of customer contact. Properly prepared professionals are the most effective guard against poor CSI, and those same professionals are the key to any notable or sustained success. The accomplished dealers, we will find, have built their respective successes alongside team members who cared as much about their vision as did the dealer him or herself. It is still the same for any dealer wishing to join the ranks of the accomplished.

How so, one may counter, does a business as volatile as Retail Automotive - when it comes to employee retention - survive with any vested interest in its employee base? My response might be, how does one not? Though, dealers are due all the respective props for being the champions of their own respective outfits, the toil they experienced to become dealers would never be as venerable if it were not for the individuals who decide to take on the toil of working all of their lives as dealers’ employees. How about a touchdown pass, Mr. Quarterback, if you are in the absence of every back, receiver, or lineman who makes your stellar performance possible…
I believe I can safely attest that I have been a part of championship teams in every facet of my young life, and that the common denominator in every instance was the PEOPLE. The entire objective of this issue of End of The Month is to see a few dealers and other giants in the Retail Automotive fields drop their shoulders down to load up the least of these, and hoist them up awhile. Just a little reciprocity is the goal, a voice of reason that discounts “the product” and “the market” for the sake of discovering what every one of the most important aspects of your operations have in common is their respective place in HUMANITY. And, to evoke the practice of appreciation that shall improve the condition of them all and will build value in your own brand.

First, we must recognize that first impressions of our operations are as valuable as any. We must, thereby recruit only the individuals we identify as appealing additions to our outfits. For instance, we would not wear overalls to the black tie affairs we like to frequent, now would we. The same pride must apply when dressing your business. An astute professional is habitual. She is appreciative, aggressive, capable, confident, honest, hungry for knowledge and wisdom, serious about success in every aspect of her work (and most likely her entire life). And, you will find that her male counterpart on your staff will exude the same qualities. So, there is no hard work to be done to find the best people, if you already have some of the best. In fact, you will find in practice that the best most always gravitate to the best. Don’t be so quick to outlaw camaraderie amongst the team. You may interfere with the natural evolution of good to great.

After we have corralled the best amongst our talents, then we go to preparation season, called spring training in America’s baseball game. In order to visualize the perfect line-up, one must be an outstanding coach. But, those of us who are still working on our coaching skills can follow a few guidelines that should help us through the early innings, at least. If we grab ourselves a yellow legal pad and simply begin by listing the ten most important things (positions) to our teams’ success, then we will end up with a pretty good idea of the duties we need to delegate and oversee. Next, simply start listing the names of the key players on your respective teams next to the appropriate positions and strategic order. You will all have great fun with this part. Email me and let me know how many times you need to switch up.

Now that you have a line-up, you should identify the reason you have chosen one superstar as the lead-off, another as clean-up, and still another as your pitcher. Do the same for every other position you have outlined. Use what you know about your employees to build a respectable case for why you are asking each one to play his respective position to the best of his or her ability. Believe me, they will all want to know why, so it is best that you have your approach rehearsed and that you have convinced yourself that the line-up will work the way you have envisioned it, and that you will win.

There is but one other strong suggestion I need to make for this session of spring training inspired exercise. Make a great pep talk. Bring the team together and explain the importance of being just that. There are no Hank Aarons without Eddie Matthews’, and thus and forth. One coach of mine would say to our team just before the last game of a long road trip; “You know, all my ball players are not great. But, all my ball players are professionals.” We usually won.

I hope your fortune, and the fortune of your team – your people - is the same.

mchastek
03-03-2006, 03:42 PM
This is an excellent topic - I'm not sure if you typed it all here on the forum or copied and pasted from elsewhere, but either way - thank you!

I agree 100% that the car business is people-driven. I'd buy a car from a dealership I have a personal relationship over one I don't any day of the week, even at a slightly higher price.

I've been in many dealerships and had a "gut feeling" within 5 minutes that I would never be buying a car from the salesperson helping me. I've also had the opposite experience.

If you can pinpoint what creates those "gut feelings", you're in business.

dramonte
03-04-2006, 06:40 PM
Good Day Mark;

Indeed, I simply shared with you via the column I do for my own newsletter that I publish for The Auto Buyer Consultants Membership Network each month.

Regarding your experience with the top professionals in the Los Angeles area, what do you find as the common denominator among them all? Do you believe they (the top professionals in the area) value an inside client referral system?

Really, Mark, the need for stronger individuals in the Retail Automotive professions is at its height. The way I see it, there will definitely be some consolidating and down-sizing in the industry, and the platform upon which either activity need be supported is professionals, PEOPLE.

I was thinking (while writing this month's column) that the people dynamic in the industry is terribly discredited and poorly addressed. Look at employee retention rates for dealerships. Dealers seem not to understand that the best professionals yield the absolute best clientele, and thereby, the absolute best solutions for higher profit-margins, recurring business, etc.

Another point that kept intruding upon my effort while authoring the column was the absence of the Up-Sale in many showrooms and dealer operations. My "Training in Retail Automotive Excellence Series" focuses on the essentials of Retail in many of its seven offerings, and the most imperative of all retail processes is the Up-Sale. I prescribe to my network that an objective product be up-sold by the entire operation and/or organization during the winter, fall, spring, and summer, respectively. That, in the absence of any other formal approach to cohesive sales efforts, each dealer needs to identify specific product offerings he will converge a team sales approach to during the course of business in each changing season. I reference McDonald's approach to selling apple pies and specialty shakes and Happy Meal toys. Retail success begins in the up-sale process properly supported by the best professionals.

A quick note, too. "Appreciation Rules Creation..." is the credo by which I conduct my life, and I believe it is healthy for all men (and women) to derive a comprehensive philosophy that can be applied to all the facets of life. When a dealer or manufacturer recognizes, simply, that - "quality in" - will mostly yield - "quality out" -, then he (or she) has the equation for success. However, the key is sacrifice. The top performers in the industry sacrifice a great deal to become excellent and to maintain that excellence. The dealers and manufacturers who realize this are the commitee that shall endure to - The Future of the Largest Automotive Marketplace...

Mark, have you read my article on, "The Future of Retail Automotive is an Amusement Park"? Can I send you a copy, or post it to the forum?

mchastek
03-06-2006, 10:20 AM
My experience with the top car salesmen is limited - I do not deal with dealers on a professional level, and only have experience as a consumer, so I cannot comment on the value they place on an inside client referral system, but I am sure they would value any referral they can get their hands on.

As for "The Future of Retail Automotive is an Amusement Park" - I'd love for you to post it on the forum. I'll be interested to read it and see what sorts of comments you receive.

dramonte
03-06-2006, 11:15 AM
It’s the Future: Auto Buyer Consultants Shares Futuristic Vision for Retail Automotive


ATLANTA (February 6, 2006) - What ride is as memorable as the click, click, cliclick… we all know well as the precursor to our very first roller coaster free fall? Not every business model has harnessed as effective a forum for consumer presentation as the dozens of amusement parks throughout the world. But, in this millennium the themes of these lucrative venues will take some automotive twists, according to retail automotive innovation company Auto Buyer Consultants.

“The future of Retail Automotive is an Amusement Park…” says D. Rawls, CEO and Senior Accounts Manager for Atlanta, Georgia based Auto Buyer Consultants. Success, he says, is inevitable with the vision he shares wherein auto dealers and manufacturers will converge on approaches that will produce “…a business model that invites every exploration that amuses and markets captively, thereby.” Rawls says he can see clearly the day when traditional brick and mortar establishments that litter ultra expensive thorough-fares across the nation will be consolidated into wonder lands of manufacturer product themes where consumers will spend hours in lines awaiting opportunities to experience new attractions and families will plan days of vacation around selecting their next automobile.

And, the idea is not one that is totally unheard of, either. Toyota launched a very similar concept to support the marketing of its new nameplate, Scion. By appealing to a specific niche through the channels of communication and impulse for Gen-X-ers, Scion has created its own captive marketing arena. “There are ways to sell automobiles that clearly have escaped the industry’s rank and file,” according to Rawls who diagnosed the Big 3 as suffering from a severe case of CDS – Creativity Deficiency Syndrome. “Your average dealer is no experienced marketing expert, and that means much of what a manufacturer decides to do to market its products will always directly affect, in most instances, the bottom line possibilities for their dealer base.”

If Auto Buyer Consultants is right, then they are preparing to be the established leader in the future it has foreseen. Currently, there are several innovative projects nearing completion at the company’s offices including a consumer consulting boutique for women auto shoppers fed up with the dealership, and a technology that will facilitate consolidation of several common nameplate dealers into one mega-dealership location that would be the ideal environment for the futuristic dealership the company has forecast.