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AD.COM - Kia's Struggle to Be Noticed [Archive] - Auto Industry Forum
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View Full Version : AD.COM - Kia's Struggle to Be Noticed

AutomotiveDigest
12-23-2005, 04:11 PM
Summary:

"Kia Motors America is turning to a new ad campaign to portray its models as sportier and more exciting in an attempt to appeal to young consumers. By 2010 Kia wants its US sales to reach 500,000 vehicles a year."

To view full Digest, visit: http://www.automotivedigest.com/view_art.asp?articlesID=17815

Please post your comments!
Viper 10
12-23-2005, 04:44 PM
They should start by renaming the freaking company. No one that is a veteran will by a car that is named after that military acronym... Killed In Action. They should fire the idiot that named the company.

Brad
mchastek
12-23-2005, 05:32 PM
They should start by renaming the freaking company. No one that is a veteran will by a car that is named after that military acronym... Killed In Action. They should fire the idiot that named the company.

Brad

Wow, I never thought about that! I suspect someone of Korean descent named the company and had no idea what the acronym represented in the US. Oops!
Viper 10
12-31-2005, 09:48 PM
Mark:

On top of that my Russian friends told me that the way the A is written on their logo spells out KILL in Russian... Talk about a double whammy.

Happy New Years to all of you!

Brad
kkernspa
03-18-2008, 10:29 AM
As as Service Advisor at a Kia dealership, I have found some of their TV advertising, uh, embarrassing to say the least. Every time I see that salesman leap over the Sportage then get doused Flashdance style, I want to scream "GIVE ME BACK MY DIGNITY!"

At least the newest safety commercial for the Sedona is thought out and produced well. I think it will have a bigger impact and get Kia noticed more than "Unheard of Presidents."