mchastek
07-14-2005, 05:31 PM
Following GM's "everyone gets our employee discount" move, Gardner White - a furniture chain in the Detroit area - is offering customers the same incentive to buy furniture.
Instead of simply stating that every customer gets 25% off, they felt that the employee discount tactic implies more of a perceived discount.
Article in the Detroit News: http://www.detnews.com/2005/business/0507/14/C01-247131.htm
Instead of simply stating that every customer gets 25% off, they felt that the employee discount tactic implies more of a perceived discount.
Article in the Detroit News: http://www.detnews.com/2005/business/0507/14/C01-247131.htm