AD.COM - He's Back! Iacocca to Star in 2006-Model Ads

[AutomotiveDigest]

Summary:

"Former Chrysler Corporation CEO Lee A. Iacocca has been tapped to pitch "employee pricing" ads for Chrysler Group. Mr. Iacocca, now 80, did 61 ads for Chrysler in the 1980s as he led the automaker back from the brink of bankruptcy."

To view full Digest, visit: http://www.automotivedigest.com/view_art.asp?articlesID=16215

Please post your comments!

[Viper 10]

This is exactly what Chrysler needs. Unfortunately, he's not running the ship any more...:(


I was in a 3 hour meeting with Lee a couple of days ago and I have to say that he is a sharp as ever. There aren't many guys that have the impact that this man has had on the automotive industry like Lee. The industry needs more car people with a fire in their belly like Lee... and fewer bean counters.

His legacy is all over the car industry when you look at what guys like Bob Lutz, Paul Wilbur and Neil Hanneman are doing. I am sure there are countless other people who were mentored up through Lee's management team at Chrysler, who are having a big impact on the industry today.

The only surprise that I had about Lee doing this was the fact that the Germans from Daimler were the enemy for so many years. They took everything that Lee built at Chrysler and gutted it... thanks to Satan's handyman Bob Eaton.

Sorry for the mini-rant...

Brad

[mchastek]

Rant on, Brad. That's what the forum is for. And I think you're 100% right on.