AD.COM - Study: Traditional Auction Use Down 6%; More Upstream Marketing

[AutomotiveDigest]

Summary:

"The study surveyed 19 captives, eight banks and eight fleet/lease groups controlling 52 percent of the market. Sales to lessees were most profitable, according to the study."

To view full Digest, visit: http://www.automotivedigest.com/view_art.asp?articlesID=15272

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[Autopub]

After several companies for several years have been marketing cars "upstream", the industry consignors seem to be finally adopting the practice. The technology being developed and implemented by such companies as Driveitway.com, Fleet Lease Disposal, Fourth Fleet, and AutoTradeCenter.com among others is giving drivers, employees of major companies, and "family members" easy access to a inventory of pre inspected, even certified pre-owned vehicles at prices where all parties win.