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AD.COM - 'Made in USA' Pitch Only Goes So Far [Archive] - Auto Industry Forum

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View Full Version : AD.COM - 'Made in USA' Pitch Only Goes So Far


AutomotiveDigest
06-15-2005, 05:35 PM
Summary:

"Americans typically believe that 'Made in the USA' stands for value and quality according to an American Demographics Perception Study. However, consumers, especially younger and wealthier ones, are not inclined to look for USA-made goods."

To view full Digest, visit: http://www.automotivedigest.com/view_art.asp?articlesID=15961

Please post your comments!

RossoCorsaItaly
06-24-2005, 05:37 PM
Very interesting!