mchastek
06-01-2005, 06:59 AM
Sourced from: http://www.autonews.com/news.cms?newsId=12473
GM set to offer employee discount to all customers
By K.C. Crain
Automotive News / May 31, 2005
DETROIT -- Now everyone will get the General Motors employee discount - at least for a month.
According to dealers, GM will offer every customer the chance to get a vehicle at the employee discount rate, starting Wednesday, June 1.
Not all details of the program are known, including whether the new discount replaces or is in addition to cash rebates. The deal applies only to 2005 model year vehicles.
GM has been pushing a variety of discount programs to its employees and suppliers, and allowing them to extend the discount to a limited number of family and friends. The new program greatly expands the scope of the discount, particularly to areas of the country where GM does not have a large presence.
The incentive means customers will be able to get a vehicle at a predetermined percentage below the dealership invoice price. Some dealers say the discount can amount to 4 percent off the invoice price.
The program will cover almost every GM vehicle. The Chevrolet Corvette is excluded.
According to GM, the employee discount is not a fixed amount, and the percentage varies per vehicle.
GM is expected to announce the program Wednesday.
GM set to offer employee discount to all customers
By K.C. Crain
Automotive News / May 31, 2005
DETROIT -- Now everyone will get the General Motors employee discount - at least for a month.
According to dealers, GM will offer every customer the chance to get a vehicle at the employee discount rate, starting Wednesday, June 1.
Not all details of the program are known, including whether the new discount replaces or is in addition to cash rebates. The deal applies only to 2005 model year vehicles.
GM has been pushing a variety of discount programs to its employees and suppliers, and allowing them to extend the discount to a limited number of family and friends. The new program greatly expands the scope of the discount, particularly to areas of the country where GM does not have a large presence.
The incentive means customers will be able to get a vehicle at a predetermined percentage below the dealership invoice price. Some dealers say the discount can amount to 4 percent off the invoice price.
The program will cover almost every GM vehicle. The Chevrolet Corvette is excluded.
According to GM, the employee discount is not a fixed amount, and the percentage varies per vehicle.
GM is expected to announce the program Wednesday.