AD.COM - Dodge 'Unleashes' the Charger

[AutomotiveDigest]

Summary:

"NASCAR viewers got the first teasers of a new Charger campaign during Saturday's race with six 15-second spots. Dodge marketing vice president Darryl Jackson says the "unleashed" theme will be the undercurrent of all Charger ads, which are scheduled for a full-scale launch on May 16th."

To view full Digest, visit: http://www.automotivedigest.com/view_art.asp?articlesID=15679

Please post your comments!

[Maxwedge]

My Buddy and I (Viper10) talked to Tom Gale after the Meguires award show at the Kodak theater this last. Amongst the topics that came up, the new charger did, and all Mr Gale said was "I dont know why they called it Charger".
Now thats funny!