mchastek
04-26-2005, 11:53 AM
Toyota's chairman said on Monday that the company was considering voluntarily raising prices of their vehicles to help the strugling U.S. auto industry.
Today, a Toyota spokesman took that statement back, explaining that the company will leave prices up to the market.
The following is an excerpt from CNN Money Autos (http://money.cnn.com/2005/04/26/Autos/toyota.reut/index.htm?cnn=yes):
TOKYO (Reuters) - Toyota Motor Corp. said Tuesday it will not raise its car prices to help U.S. rivals, breaking with its chairman's comments a day earlier that voluntary price increases and other steps were in order to help restore health to the U.S. auto industry.
"Our basic stance is that prices are something for the market to determine," a spokesman at Japan's top auto manufacturer said. "We are not thinking about changing (vehicle) prices in order to help the U.S. auto industry."
Japanese brands collectively grabbed a record 30 percent share of the U.S. auto market last year, and some executives have become more sensitive about how their companies' success would play out at the political level.
IF Toyota decided to voluntarily raise prices to aid the U.S. manufacturers, what impact do you think this might have on the industry as a whole?
Today, a Toyota spokesman took that statement back, explaining that the company will leave prices up to the market.
The following is an excerpt from CNN Money Autos (http://money.cnn.com/2005/04/26/Autos/toyota.reut/index.htm?cnn=yes):
TOKYO (Reuters) - Toyota Motor Corp. said Tuesday it will not raise its car prices to help U.S. rivals, breaking with its chairman's comments a day earlier that voluntary price increases and other steps were in order to help restore health to the U.S. auto industry.
"Our basic stance is that prices are something for the market to determine," a spokesman at Japan's top auto manufacturer said. "We are not thinking about changing (vehicle) prices in order to help the U.S. auto industry."
Japanese brands collectively grabbed a record 30 percent share of the U.S. auto market last year, and some executives have become more sensitive about how their companies' success would play out at the political level.
IF Toyota decided to voluntarily raise prices to aid the U.S. manufacturers, what impact do you think this might have on the industry as a whole?